Situated in the West zone of the State, the Costa Branca Pole is marked by an incredible contrast: on one side you have the ‘caatinga ‘vegetation, complete with ‘xique-xiques’ and ‘juremas’ (types of cactus) and on the other side , the sea, colorful dunes, cliffs and kilometers of practically deserted beaches. The tranquility of the rural activity lives together in perfect harmony with the tourist movement. This region is a great producer of salt, petroleum and fruit cultivation. It reunites archeological and paleontological sites. The Costa Branca Pole has a good tourist infrastructure, composed of hotels, inns, bars and restaurants. It’s a unique place where the sea meets the ‘sertão’ and the ‘sertão’ literally turns into the sea.